Ripple Effect Communications First to Offer New Approach
to Marketing Communications Services
Emerging high tech companies see immediate results
and pay back from innovative infrastructure, unique pricing methodology
and complete ROI matrix on deliverables.
BOSTON, MA - (Nov. 18, 2002) - Ripple Effect Communications, an integrated marketing communications company
headquartered in Boston, Massachusetts with offices in New York and California, announces an effective approach to
offering marketing communications services for companies that are limited in bandwidth and resources, but have the need
to generate the momentum and awareness to win new customers and become industry leaders.
"MarketOne International chose Ripple Effect Communications because we have limited resources, but needed a team of experts to
specifically help us with a branding campaign when we changed our name earlier this year," noted Spencer Harvey, President of MarketOne
International. "We were so pleased with the results, which included our story on the cover of the Boston Business Journal, that we are
using them again this quarter to create, manage and execute a demand creation program for us starting with a webinar."
Ripple Effect offers over 30 different programs, each with an associated accountability matrix on results and tactical
action plan for the effective delivery of services, including access to industry experts for strategy and investor relations.
Clients such as MarketOne International, Genomic Profiling Systems, StreamServe and Wireless Bypass immediately saw the value
in Ripple Effect's "a la carte" service offerings because it proved to be versatile, scaleable, and affordable.
"As a European company trying to break into the U.S. market, we needed to find a firm that could produce big agency
results at a reasonable price. StreamServe demands accountability for all of our service providers and Ripple Effect
Communications was the only firm willing to guarantee results," said Eric Marks, VP of Market Development at StreamServe
Americas. "We started out small, but as we saw the dynamic relationship of each program and the results they produced,
we decided to scale up to a large, full-service public relations program."
"We adopted an "a la carte" methodology to guarantee that our services remain as flexible as our clients' needs. All
of our "a la carte" programs are designed as stand-alone. However every communication program by definition can leverage
off of the other: we call this phenomenon "the ripple effect of the communication web". More importantly, this ripple effect
occurs within all of our programs, powerfully impacting the value and growth of each client." explained Valerie Harding, President
of Ripple Effect Communications.
News Release
Media Contact: Valerie Harding
Ripple Effect Communications
617-536-8887
vharding@recommunication.com
Ripple Effect Communications Announces Eurocom Survey Results
that Indicate Tech Recovery on the Way with New Confidence in Jobs
and Revenues
Boston, MA - (March 15, 2004)
- An international survey by Eurocom Worldwide, the global PR network,
in association with its US partner, Ripple Effect Communications,
suggests that recovery in the technology market will kick in over
the second and third quarters of 2004 - and in some sectors may
have already begun.
The study amongst almost 200 senior technology
executives in 16 countries including the United States finds that
almost 50% believe that recovery will begin in the second (27%)
or third (20%) quarters of this year. One in three believes that
the recovery has already begun.
"Despite the increase in IT equities
over the past year, the signs of a full blown recovery have been
patchy but this survey suggests confidence returning to the sector
for the first time in three years," commented Valerie Harding, President
at Ripple Effect Communications, the US partner of Eurocom Worldwide.
Three quarters of the respondents (76%) are more confident about
tech prospects in 2004 than they were in 2003. One in five (19%)
report the same level of confidence while 5% remain pessimistic.
The survey suggests controlled optimism on job prospects. 57% expect
to increase jobs over the next six months. 39% say that recruitment
is on hold while just 4% predict a fall in employment.
The sector is more bullish on revenues than last year with 78% predicting an
increase in sales over the next six months compared to 54% in the
2003 survey. One in five (19%) anticipate flat sales compared to
34% last year while just 3% are expecting lower revenues (11% in
2003).
"Technology executives tend to be stoically optimistic on
revenues but a more valid gauge of increased confidence is jobs,"
commented Tom Burgess, CEO, Eurocom Worldwide. "We are definitely
seeing a swing to a more optimistic outlook on the recruitment front
compared to last year. Those expecting to increase jobs have almost
doubled while those anticipating further jobs layoffs has fallen
significantly from 16% to 4%."
The biggest threat to revenues is seen as a slowdown in the global or US economy. Continuing nervousness
over global terrorism ranks in the top four dangers to recovery.
About the survey
The survey sampled senior executives
(CEO, VP level) across 16 countries by an email questionnaire. 197
responses were generated with the most recent being received in January
2004.
About Ripple Effect Communications
Ripple Effect Communications, an integrated marketing communications company headquartered
in Boston, Massachusetts with offices in New York, Colorado, and California,
specializes in the areas of enterprise solutions, software, manufacturing,
medical, life science, wireless and technology. The company offers
over 30 different programs, each with an associated accountability
matrix on results and tactical action plan for the effective delivery
of services, including access to industry experts for strategy and
investor relations. Ripple Effect Communications also brings multi-lingual
capabilities as well as strong connections and an understanding of
culture in throughout Europe. For more information, please visit www.recommunication.com.
About Eurocom Worldwide
Eurocom Worldwide is a managed group of public relations firms specialising primarily in business
to business with a focus on technology. Eurocom has developed a global
network of 50 offices in 37 countries worldwide bringing together
400 people working for 500 clients. Eurocom is the fifth largest independent
PR Network in Europe (Source: PR Week UK 2003), though the only one
that specialises primarily in technology markets. Eurocom also has
specialist international teams covering Investor Relations and Corporate
Social Responsibility. For more information visit www.eurocompr.com
or call +44 1628 898 007 or email info@eurocompr.co
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