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| "How To Guide" |
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Ripple Effect Comm.
491 Massachusetts Ave Suite #4
Boston, Ma 02118
Ph# 617-536-8887
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| "How To Guide" Public Relations |
Step 1: Take a self-evaluation.
- Is your company vision clearly mapped out for today and for future products and/or services as a context for all company communications?
- Have you developed your company's key messages and defined competitive differentiators?
- Are you utilizing a matrix to measure the overall success in communicating the company's key messages effectively?
- Are you getting placements in at least 50% of relevant editorial opportunities?
- Are you generating one proactive pitch campaign per month?
- Are you making an average of 2-3 announcements per month?
- Have you written at least two by-lined articles?
- Have you produced third-party endorsements, customer testimonials, and success studies?
- Have all critical elements for your press kit been developed and or updated?
- Have you met with five industry analysts?
- Have you attended five relevant networking opportunities?
- Have you taken advantage of at least two speaking opportunities?
- Have you gone on a media tour to introduce your new products/services and company vision to key trade press?
- Have you spent an entire day tailoring key messages for each unique audience?
- Have you conducted a perception study to understand how your key constituents perceive your company?
Step 2: Consider the costs for your communications program.
- Total company sales/cash flow?
- %of your sales/cash flow spent on marketing?
- % of your sales/cash flow spent on media relations?
- %of your sales/cash flow spent on analyst relations?
- % of your sales/cash flow spent on a media tour?
Step 3: Call or email us to receive descriptions on any of these a la carte services.
- Analyst Relations
- Awards Program
- Bylined Articles
- Editorial Calendar Creation
- Industry Analyst Tour
- Media Outreach
- Media
- Tour
- Messaging Workshops
- Networking Events
- Perception Study
- Press Kit Creation
- Press Release
- Proactive
- Pitches
- Speaking Opportunities
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| Testimonial |
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"We were amazed with how fast Ripple Effect's team hit
the ground running. They are aggressive, focused and
understand the difference between activity and result.
We got 3 full page feature stories within the first 2
months of signing on with them. We are very impressed
by the professionalism and responsiveness and
dedication As a by-product of our campaign, we
received the right kind of expertise to implement a
branding strategy and can already see the momentum
building. We only wish we had signed on with Ripple
Effect Communications sooner. - Mr. Gene Mehr,
President, GuideMark
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